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Briefly describe each of the aforementioned tools, give an example of each is used.

In a critical analysis essay (3-4 pages), you systematically evaluate a works effectiveness including what it does well and what it does poorly. It can be used to discuss a book, article or even a film. You must read the piece carefully and may need to look up terms or concepts you are unfamiliar with or research related reading prior to writing your essay.

Introduction and Summary
State the title of the work, the authors name and the date of publication outline main ideas of the article and identify the authors thesis should involve who, what, where, when, why and how discuss the structure, style or point of view e.g. This article is about… The author argues that… The setting is… The research was… The main points are… The theme is… The authors conclude…

Critically state what you like and do not like about the article explain your ideas with specific examples from the article assess whether the author has achieved their intended goal Your analysis may look at whether the work is focused, understandable, persuasive, clear, informative….original, exciting, interesting, meeting the purpose with appropriate conclusions, and more… The analysis is made up of several different paragraphs.

Restate your thesis in new words summarize your main ideas if possible with new and stronger words include a call to action for your reader ,,,e.g. You must read this article because … or This article is not useful because…

6 Tools Every Business Consultant Should Know
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