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2.    The Federal Reserve Bank commissioned a study in the early 2000s on the relationship between incentives and performance. Four behavioral economists– conducted the study (Dan Ariely, Uri Gneezy, George Loewenstein, and Nina Mazar: Large Stakes and Big Mistakes: Federal Reserve Bank of Boston, Working Paper No. 05-11). Based on the results of the study, Daniel Pink, an author, wrote a book entitled Drive. He also has given a few talks on the subject. In addition, in the below online youtube link, he summarizes the issue in a very interesting way. I am asking you to watch the video and write a summarizing what you learned, its significance, and how you might apply it when you are the next CEO of Dream Company. Here is the link:

http://www.youtube.com/watch?v=u6XAPnuFjJc. If you find this 10-minute youtub insufficient or hard to follow, you use the below link; it provides an expanded version.
https://www.youtube.com/watch?v=LFlvor6ZHdY

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