Read Case Study 11.15 Frooition on Page 285 in the textbook then answer these questions:
1. Why was this campaign trying to reduce the number of impressions?
2. Which aspects of best practice worked together here to achieve the desired effect?
Requirements: Each question should be answered fully (no short answers) with thoughtful consideration of the full chapter in which the case is found. Quality counts. Two pages, double-spaced maximum length.