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This assignment aligns with the following objective:

Apply the tools of Blue Ocean to foster disruptive thinking

Companies you can choose from are Pandora, eBay, Doordash, Yelp and P&G (formerly Procter & Gamble).

Please submit 2 pages with your findings, recommendations, and supporting information and analysis including a visual strategy canvas for your selected company.

You will be assessed on the basis of your command of the Blue Ocean methodology, specifically:

1.Ability to formulate the dimensions of a Strategy Canvas for existing competition
2.Creativity in defining new blue ocean attributes for Strategy Canvas
3.Preliminary application of eliminate-reduce-raise-create framework to shape Blue Ocean strategy

Attached Blue ocean meterial for you

Blue Ocean methodology
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