This assignment aligns with the following objective:
Apply the tools of Blue Ocean to foster disruptive thinking
Companies you can choose from are Pandora, eBay, Doordash, Yelp and P&G (formerly Procter & Gamble).
Please submit 2 pages with your findings, recommendations, and supporting information and analysis including a visual strategy canvas for your selected company.
You will be assessed on the basis of your command of the Blue Ocean methodology, specifically:
1.Ability to formulate the dimensions of a Strategy Canvas for existing competition
2.Creativity in defining new blue ocean attributes for Strategy Canvas
3.Preliminary application of eliminate-reduce-raise-create framework to shape Blue Ocean strategy
Attached Blue ocean meterial for you