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Morey, T., Forbath, T., & Schoop, A. (2015). Customer data: Designing for transparency and trust. Harvard Business Review, 93(5), 96105.

For a company you are familiar with, explain how building trust with customers can increase the business benefit of collecting customer data. Use the content in the article to inform your reasoning.

Note: What specific business actions can be taken to build trust?  What are the business benefits?Write 2 pages

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