March 18th, 2019 
adminvideo1:https://www.youtube.com/watch?v=069y1MpOkQY
video2:https://www.youtube.com/watch?v=5VqhIzigk1s
Answer the following in 200 words each:
a) Using value chain analysis, demonstrate your understanding of how Ryan Air achieves cost leadership in different parts of the value chain. Identify the risks Ryan Air faces due to its pure cost leadership strategy, using the types of risks given in the chapter and specific examples from the video.
b) Using the case Logging Dilemma and specific 9 M functions, explain the functional strategies that are most consistent with either the current technology or the alternative technology for Yakima-Olympia, along with justification.
hat would you say is the business strategy of Yakima-Olympia (cost leadership or differentiation?) Which technology (current or alternative) is more appropriate given this business strategy? Suggest three alternative ways in which Yakima-Olympia may ensure the use of this appropriate technology.
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