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End of Module Project
You need to submit your End of Module Project before the end of Unit 9.

Assignment Question

Read the case about H&M (pp. 576 – 583 of the core text) and then answer the following three questions, which carry equal weightings:

1. Conduct a formal situational analysis for H&M using the following strategy tools: PESTLE, 5 Forces, Strategic Capabilities, and VRIO. Put the raw analyses in appendices and use the main body of your report to explain the main outputs of your analyses and the implications of the situational analysis for H&M.

2. Using the TOWS Matrix (Figure 4.7 on p119 of the core text), identify the strategic options facing H&M. Put your raw analysis in an appendix and use the main body of your report to answer the question.

You may also find the following article useful: Weihrich, H. (1982) The TOWS Matrix — A Tool for Situational Analysis, Long Range Planning, 15 (2), p54-66. Online via Essex eLibrary

3. Make recommendations as to the strategy you believe H&M should pursue, check the viability of the strategy using the SAFe criteria, and clearly explain the rationale behind your recommendations.

Your response should be in the form of a written report of between 1,500 and 2,000 words.
Assignment Guidance

Use a report format with headings to show which part of the question you are addressing
Each part of the question carries equal marks – i.e. one third each
You should conduct wider reading as the case contains only limited information about H&M
If you do not conduct formal analysis using the appropriate strategy tools you will struggle to gain a good grade because you will not be able to demonstrate your understanding of how the tools can be used to objectively assess a firms current situation or how it might determine what direction it needs to take in the future
Learning Outcomes:

Demonstrate comprehensive knowledge of the nature of strategy and its importance in an organisational context
Express a holistic comprehension of the core principles of strategic management
Display critical analytical and problem-solving techniques in appropriate business contexts, with the capacity to present conclusions professionally
Demonstrate initiative and creativity in the selection of suitable competitive strategies for organisational success

business strategy
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