1.Briefly, what are the products and/or services, as well as its geographic scope, of your chosen
organisation/company?
2.Using appropriate models and theory, conduct a Strategic critical external AND a critical internal analysis
(Micro and Macro) of your chosen organisation/company which is TOPPS TILES PLC (www.toppstiles.co.uk), (use
Porter’s Five Forces, PESTEL and SWOT than Stakeholders). Business model.
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