September 2nd, 2020 
The research proposal is based on the transformation of customer data (big data) to help targeting, segmenting, and pricing in a way that would provide benefits for the customer (greater value).
– use of Business intelligence.
– use of Artificial intelligence.
– help creating better value for the customers.
I am not set on this proposal so you can amend a bit without going out of the scope of digital marketing and big data.
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