Based on the reading and media you’ve seen this week in regards to communicating risk and understanding risk, create a social media campaign that will be used by your city social media platforms to communicate to residents of North Carolina of an impending hurricane Michael.
Be sure to include:
Who your audience is
What type of social media you will use for each type of audience
AT LEAST 5 draft communications (tweets, facebook posts, etc.) that will be used
What metrics you will measure to define success
A timeline working backwards from hurricane landfall, when you’ll be sending out each notification