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 In the battle between new media and legacy media, what might be one area where 

 

legacy media can maintain its strength in next 10 or 15 years? What might be one area 

 

where the new media can quickly claim victory over legacy media? Please summarize 

 

from the textbook discussion on the Internet, the long-tail and the short-head model or 

 

wherever you see as fit to back up your point. Finally, if you are sufficiently funded, what 

 

kind of new media project you’d launch to join the battle? What kind of legacy media 

 

you aim to replace and what kind of audience you are catering to? In which way your 

 

new media project better fulfills your targeted audience’s needs, if compared with the 

 

legacy media counterpart? 

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