Case Analysis: How Entrepreneurs Create Value (updated version)
Deliverable: A short but carefully written paper (5 pages max, Ideally 2-3, double spaced)
Start by choosing a business that you like. The aim of this case study is to explore what is the value being created by that product/service/company, and gain some insight into their entrepreneurial success. Here are some questions you might ask:
Please describe your social/business venture. What value are you are providing, and for whom?
What motivated you (i.e. the founder) to start your venture? Has that passion changed over time?
What do you think are the most important resources for your businessthe ones that allow you to produce your value in a consistent way?
Can you describe one or two lessons that youve learned as an entrepreneur?
Overall your aim is to gain insights into this product/service from your research and analysis; and share it in the paper, and share those insights with me.