December 9th, 2020 
WORK WILL NOT BE ACCEPTED IF IT DOESN’T MEET THESE 5 REQUIREMENTS
#1. Use only references from websites on the internet:
#2. These must be websites with articles that are free for me to access to read
#3. These cannot be websites where I would have to buy a book to see read the reference.
#4. These cannot be websites that require paid subscriptions to read the reference (such as journals)
#5. I have to be able to open the webpage and read the reference.
WRITE A 2 PAGE ESSAY IN APA FORMAT ANSWERING THESE QUESTIONS:
1. What is integrated marketing communications? Why is this important to marketers and the organization as a whole?
2. What is publicity? How can publicity be used in marketing? What is public relations? How can publicity and public relations be used in marketing?
3. When we say that salespeople are the critical link between the firm and its customers, what does that mean?
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