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Due Week 6 and worth 140 points

Using the company that your instructor previously approved, apply  Kotter’s eight (8) steps of change management to an HR situation you  have selected for change. You will address all eight (8) of the Kotter  steps, developing an action plan for each step. Use a tablet,  smartphone, laptop, desktop, or traditional video recorder to record a  maximum of a five to seven (5-7) minute dynamic video on the topics  detailed below. Alternatively, you may submit a four to six (4-6) page  paper instead of the video submission.

Note: If you are using a tablet or smartphone you  will need to email the video file to yourself, then save it to a  computer in order to upload to Blackboard. You may want to upload your  video to a file sharing service, such as Dropbox, if your email will not  let you send a large video file. Dropbox is accessible from all  smartphones and tablets from the Dropbox app.

Please use the following naming convention in the popup window for your video once it is finished uploading:


Title: Your First Name, Your Last Name – Managing Organizational Change


Tags: HRM560, Organizational Change


Description: First Name, Last Name – HRM560 Assignment 3 (Date Uploaded ex. 11-14-2014)


Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:

  1. Ascertain how each of the steps applies to your specific organization.
  2. Develop a strategy that illustrates how you would address each of the eight (8) stages of change:
      1. Establishing a sense of urgency
      2. Creating coalition
      3. Developing vision and strategy
      4. Communicating the vision
      5. Empowering broad-based action
      6. Generating short-term wins
      7. Consolidating gains and producing more change
      8. Anchoring new approaches into the culture
  3. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources

Note: If you choose to submit a video presentation, please also submit a one (1) page summary of your presentation.

If you choose the written paper, your assignment must follow these formatting requirements

  • Be typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
  • Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page and the reference page are not included in the required  assignment page length.


The specific course learning outcomes associated with this assignment are:

    • Compare theories of change management and select an appropriate theory for an organization change.


    • Analyze diagnostic models relevant to various aspects of the change management process.
    • Use technology and information resources to research issues in managing organizational change.
    • Write clearly and concisely about managing organizational change using proper writing mechanics.


  • Identify organizational changes that link to vision. 
Kotter Change Management Model
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