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  1. Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation, using income projections and incorporating an advertising plan.
  2. Outline a plan for hiring and retaining competent, motivated employees for your business.
  3. Prepare an outline for a “pitch,” i.e., a short 20-30 minute business plan presentation that will be made to lenders or investors.
  4. Include at least two (2) references outside the textbook.
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