Price and Channel Strategy MKT/571
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.