Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges of value that satisfy individual and organizational objectives. Learn more about marketing from the following links:
American Marketing Association http://www.ama.org (Links to an external site.)
Starbucks Coffee is one of the fastest growing retail companies in America. Lets use them to profile the various marketing concepts in chapter 12 and 13.
1. Provide a demographic and psycho-graphic profile of the typical Starbucks customer. For demographics provide the following information based on your opinions and observations:
Age: What is the typical age of a Starbucks customer (10 year range)?
Income: Yearly income (10,000 range)
Psycho-graphic: What are the attitudes tastes and lifestyle of the typical Starbucks customer.
2. Now that you have an idea who the Starbucks target market is how would you reach them? What advertising media would you use?
3. What do you feel is the competitive advantage that Starbucks offers to this market segment?
4. Social media has changed the field of marketing more than any other marketing channel. How do you feel about social media marketing in general, privacy issues and any other areas you care to discuss.