October 27th, 2020 
I have attached an SBP example and the case file for the example. I also attached the case file for my SBP which is the “how to win in an omni channel world”. Please use the SBP example as a guide while creating the SBP.
Grading rubric:
Short introduction with an encapsulation of the article 5points
Elaboration on Key Points from the article 10 points
Application of relevant marketing concepts from the
course material to article 10 points
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