Renowned and insightful industry crank Bob Hoffman throws gauntlet challenge to brands to finally & fully unbolt from the deathstar platforms.
Read and analyze his diagnosis of the problem with the evolved advertising ecosystem dominated by the large platforms. His angle is on the social and political downsides to this criminally extractive hegemony. Your angle should be that of a CMO of a brand (pick one as a ‘what if’ for your argument…) seeking deeper more value-rich connection to your customers and prospects.
You recognize that your brand has poured millions (if not billions) of dollars down a value-less drain over the past few years. And you are finally planning on just saying no, and taking the money you’ve been spending on near worthless advertising on these platforms and apply to a different kind of value marketing, a really social kind of organic marketing.
what your #realsocial strategy might look like — what do you know (the insight) about your targeted customers (the who) which your competitors don’t – and where, when, how and what (your value marketing) do you plan to do about it?