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Part 1 :
As you watch the video clips, think about how effective the NFL is with spreading their intended message. Write a discussion post addressing the following questions:

Is this the right way to get the message out to the consumer? Why or why not?
Were you able to easily identify what the NFL is selling?
How many clips did you watch before you clearly identified the selling point?
Do you agree with the way the NFL went about selling the product or would you have chosen a different plan? Please explain.
After watching all of the clips, do you still have a hard time understanding what the NFL is selling? Please discuss.


Part 2 :
The theme and focus of this journal assignment is to review current articles in Street and Smith’s Sports Business Journal. Please pick out a story from the publication and conduct a journal review. You must choose an article (not beyond 6 months old & of at least 2 pages of content) and write a review. Discuss the main points of the article as well as ramifications to the sports industry. You can give your insight, but I encourage you to use secondary sources to back up your comments.

In a 3-5 paragraph written journal response, address the following points:

What is the article about?
Who does this topic or issue impact in the sports industry?
Are there any future ramifications to the industry based on this article?If so, please give your insight.
Personally reflect on how you can benefit from the information in the article.

Journal Article

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