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Mathis, R.L., Jackson, J.H., Valentine, S.R., & Meglich, P.A. eds. (2015). Human resources management. 15th ed. Boston, MA: Cengage Learning. Chapters 6-7.
U.S. Bureau of Labor Statistics. (2013). Employment projections 2012-2022. [PDF file].
Hppy. (n.d.) 2018 Recruitment trends according to experts [Infographic] Retrieved from–2018-recruitment-trends-according-to-experts&
Whitlock, C (Host). (n.d.). Inevitable: Episode 008: Utilizing technology to streamline talent. [Audio podcast]. Retrieved from
(Links to an external site.)
Zipple, C. (Host). (2018, December 29). Honest HR: The real on talent calibration: It’s not always sunshine and rainbows [Audio podcast]. Retrieved from:
(Links to an external site.)
Gregg Learning. (2018, November 17). Introduction to recruiting [Video file]. (28:14) ON YOUTUBE

Employer Branding is a popular recruiting technique. Employer branding includes promoting an organization as the employer of choice to the desired target group.  Choose an organization from the Best Places to Work list of your choice such as (note: you are not limited to these lists):
Best Places to Work
(Links to an external site.)
Great Place to Work
(Links to an external site.)
Answer the following questions. Include examples from the readings to illustrate or support your thoughts.
Identify the organization and which list it is featured on.
Briefly share the methodology of how the organizations are selected and evaluated for this list.
What aspects of the organizations ranking do you think are most critical as it relates to the organizations recruiting strategy?
In your opinion, why do companies seek this designation?
As an HR executive, explain if you would seek this designation.


Staffing, Recruitiment & Selection
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