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strategy

 
Discuss what Immelt is attempting to achieve at G.E from the perspective of business and corporate-level strategy

the answer should show the alignment between the core competence , resources owned and GE strategy.moreover the
answer should clarify what business level strategy GE used " differentiation, cost leadership or
focus

also the answer should cover the corporate strategy level showing the reason of diversification and the how GE
did that

also the answer should include Boston group consulting matrix to show the corporate level strategy

 

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