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I have attached my previous paper if you need this to reference. The analysis is based off of the company I have already chosen in the previous paper and now I am assigned further analysis.
Complete a SWOT analysis of the company you have decided to base your work on whether it is a fictional or a real-world company. This analysis will be writtenviewing the company from the inside to the outside. You will submit an organizational assessment of your company within the chosen market domain. Thisassessment will determine the relative competitiveness of the company and demonstrate technical knowledge of assessment tools and techniques. Thisassessment will consider the total picture of the companys strengths weaknesses opportunities and threats in relation to the current market environment.This assessment should consider key aspects of the company including its product/service mix pricing location technology marketing and human financialand information resources. Ethics should be considered in completion of the SWOT as either a strength or weakness. Discuss the direction of movement ortrending of each of the four quadrants. Identify and elaborate on at least four each of the companys strengths weaknesses opportunities and threats.Specifically you should include the following:
A. Internal Factors
1. SWOT Analysis: Complete a SWOT analysis on the internal factors that affect the companys readiness to compete. What are the strengthsweaknesses opportunities and threats faced by the company relative to the competitive market?
2. Prioritized List: Based on the SWOT analysis create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your listshould have supporting rationale.
3. Readiness: Based on internal factors evaluate the companys readiness to compete in the business environment of the market domain. Supportyour evaluation with information from your market domain evaluation and SWOT analysis.
Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing not counting the cover page andreference page. It must be in 12-point Times New Roman font with one-inch margins and at least three authoritative sources cited in APA format.