After reading the article, “Not Playing the Game: Why Sport Sponsorship Relationships Break Down”, address the following:
- Select one of the factors that can cause a breakdown in the sponsor-sport organization relationship.
- Discuss specific steps that can be taken to minimize this risk.
- Use specific examples to make your point (not the same examples used in the article).
Your initial thread is due by 11:59 p.m. (ET) on Thursday and your reply to a classmate’s thread is due by 11:59 p.m. (ET) on Sunday of Module/Week 6.