(CLASS: BUSINESS BRAND MANAGEMENT)
I will upoad an example of how the case should be. The example file will be called “barbie case study” and “barbie solution”.
My case will be about “Wiikano Orchards” and i need the answer of the three questions on the file. I need that the three questions will be answered like in the “barbie soliution” style.
Please use the previous case as an example. You can use all the data you can find online, but you must make some real-life research to identify some brand elements. This means you have to run a survey or a focus group or some interviews (that you will have to justify and transcript)
Where to find data:
Google (advanced search, filetype:xxx, etc)
Database search (statista, reportlinker, etc)
Academic search (google scholar)
Dataset search (google dataset search)