For your written assignment, watch the video, review the website, and answer the following questions and relate them to Chapter 8: Adressing Concerns and Earning Commitment.
What is your impression of Raymond Loewy? Was he innovative or did he give people what they wanted?
Relating Chapter 8 to this Ted Talk, how can this familiarity help earn commitment and lead to favorable buying signals with customers? Reflect on 8-6a Guidelines for Earning Commitment and 8-6a Techniques to Earn Commitment.